Marketing Terminology

For any business to success, first you must have a marketing that works. To you leverage come 1st while to customer is what they want/need and not what you intend to give or sell. If your intention is to have a website that converts sales, you need to work closely with your web designer on the marketing involved. Or it will turn out just another information web site. The below terms and language is usually used by web designers and our experts.

Target Market

- The Preferred group of customers that the business has decided to focus its marketing efforts towards.

Web Conversion

- To increase sales by getting web visitors to contact you to learn more about your product or service.

Call For Action

- Specific techniques used to encourage website users to fill in a contact form, Signup for a newsletter or contact your company.

Benefits Oriented Copy

- To focus on the benefits of your product or service, rather than describing the features of it.

USP

- Unique Selling Proposition which means the unique benefits that the company has that attracts customers to spend money with them.

Web Copy

- It refers to any and all words published on your website.

Back

eCommerce

- On-line store where you can display list of products & shopping cart..